Today I am talking to barrister, Andrew Goodman. Andrew, of 1 Chancery Lane, is the Convener of the Standing Conference of Mediation Advocates (SCMA)
We look at mediation advocacy and the work of the Standing Conference of Mediation Advocates:
How does the role of the advocate fit in the current mediation market? – Is representation in mediation really necessary – doesn ‘t it undermine the idea of party autonomy? – Can mediation representation properly be called ‘advocacy’? – What is the SCMA and how did it come into being? – What is your role / How many members does it have/ What activities does it conduct/ who is involved with it?
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Listen to Podcast 69: Andrew Goodman, barrister, on Mediation Advocacy and the SCMA
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I enjoyed learning more about how mediation is progressing in the UK; thank you.
Mr. Goodman’s comments were right on point. Mediation has yet to become a ‘top of mind’ solution for problem-solving with consumers. He attributes the gut of underemployed mediators to that circumstance. That’s where I’m afraid I disagree.
Mediators are underemployed because they fail to understand how to market and attract clients properly. They fail to convey the benefits of mediation in a compelling way or in language that the average consumer would use. Further, mediators are not using online marketing and social networking to educate the market and establish trust in any significant way.
Mediators in the UK and United States who make an effort to more technologically savvy, like Mr. Goodman with his podcasts, will find that they can build profitable, sustainable businesses.
Thank you.
Dina Lynch Eisenberg
http://www.adrpracticebuilder.com
http://www.mediationmensch.com