It is not often that I get to laugh when I read stories about major law firms in the legal press… but this report from The Lawyer must be a parody….surely?
PLEASE look at the comments on this article… they are more amusing!
A&O most successful among law firm Twitterati
Allen & Overy’s (A&O) Twitter account has emerged as the most successful in the legal sector, according to a recent survey.
The survey, published last month (December) by Intendance, gave A&O a rating of 99. The magic circle firm was followed closely by DLA Piper, which scored 98 and Eversheds at 97.
Intendance allocated points using a formula that considers the number of followers and firms’ commitment to their own Twitter accounts, the number of updates (which counts for more if the time elapsed between tweets is low), the ratio of followers to following and the number of retweets of their posts.
I have never heard of Intendance…… but I did start to think of #filmnamesbasedondaftnessontwitter (The hashtag # – A reference to a popular word game on Twitter where film titles are used as the basis for amusing tweets). I doubt whether Intendance would have heard of this meme phenomenon…… Butch Twitterati and The Intendance Kid #daftsurveyfilms ?
I could not give a damn who is or who is not more influential on twitter….nor who has more KLOUT or other nonsense…. As it happens… I appear to have scored 100/100 on Twittergrader after some 70,000 ++ tweets… mostly nonsense….(Thanks to @TMT_Lawyer for tipping me off on this wonderful nonsense….) and….on KLOUT (A&O got 30, apparently!) … or should that be SNOUT?…. I have….
Nothing like a load of old bollocks on a wet, rainy, January afternoon. Frankly, the Klout analysis would have been better to describe me…. not as a *Thought Leader*… but as a *Gentleman Toper* who writes vinicultural nonsense on Twitter.
I just LOVED these quotes from The Lawyer article…..
Despite having zero tweets Norton Rose’s account, which ranked number 10, scored 88 points in the survey, only two points below Olwsang, which has posted over 100 tweets. Other firms that made it into the top 10 were Withers (fourth place), Clifford Chance, DLA Piper (real estate group), Shoosmiths, (joint fifth place with Olswang) and Taylor Wessing (sixth place).
The magic circle firm’s website manager Christian Walsh said: “This is nice recognition of our efforts over the past two years and our intent is to continue to embed social media into A&O’s communications. Twitter helps us shape the debate around key issues, and also to listen to the feedback and respond to it.”
Christ knows what the A&O webmaster would do or write if he got one of my Charon QC Drinking & Blogging Awards….free to ALL (See right hand blog panel)….
AND…finally… if you would like to read a rather clever and interesting article about law practice for modern law firms…… this from Jordan Furlong of Law21.ca is very enjoyable…and interesting…
Lawyers and the red balloon
Like many parents of small children, I’ve gotten to know Thomas The Tank Engine, and the peculiar universe he inhabits, far too well. As an example, I’ve now read the story James and the Red Balloon so often that I’ve begun to draw lessons for the legal profession from it…….