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Archive for October 13th, 2011

Welcome to Without Prejudice – a special Without Prejudice – where I talk with Carl Gardner about his recent trip to Nowhere Island  a new island in the Arctic.  Next Thursday we will resume our fortnightly Without Prejudice podcasts with the panel, a slight change in format and structure. Sadly, David Allen Green can’t be a regular panelist because of increasing legal and journalism commitments.  Amanda Bancroft will be a regular and we have some very interesting people lined up to take us through to Christmas.

We also take fifteen minutes at the end to discuss some topical Constitutional Law matters relating to the Human Rights Act, The UK Supreme Court and the British Bill of Rights  in a very ‘impressionistic’ way.

Listen to the podcast

Nowhere Island website

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In association with The Lawyer

I’d like to thank Lawtel, WestlawCassons For Counsel, City University Law School David Phillips & Partners Solicitors, Inksters SolicitorsIken, LBC Wise Counsel, Carrs Solicitors,  JMW Solicitors – Manchester, Pannone and Cellmark for sponsoring the podcast  – and the free student materials on Insite Law – appreciated.

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The whole is greater than the sum of the individual parts – a new marketing initiative for lawyers.

Government plans to ban referral fees in personal injury claims on grounds  that they fuel compensation culture and have led to a rise in insurance costs will put pressure on law firms to up their marketing.  These firms will no longer be able to rely on leads being passed on under the old referral scheme and may not be in a position themselves to compete with the new wave of legal services providers coming into the market with big marketing budgets.

Personal injury, whether caused by a motoring accident or otherwise, will continue to happen and the victim will still need good legal representation to make the claim for compensation.   For a large number of law firms, following a ban on referral fees, the problem of visibility  to potential clients will become an even more  serious problem unless they develop their profile on the web and other media to put their expertise and services before the potential client.  Most people do not routinely have a ‘family solicitor’ and may well have had no cause to consult a solicitor before an accident happens. When an injury occurs they will, inevitably, seek advice on a local solicitor or search google. Some larger law firms and the new breed of legal services provider will have the budgets for television and other media advertising and will dominate the media, however most may not even get a nibble if they aren’t on the first page of google?

Accidents Direct are developing a co-operative where leading regional law firms, specialist personal injury practices, high street firms and sole practitioner solicitors can become a member of the Accidents Direct ‘co-operative’ and invest  in the national marketing provided by Accidents Direct which will include television and other media. By buying a share in the co-operative  members will be able to benefit from the national reach of the annual media campaigns and benefit by taking their share of the clients coming through Accidents Direct on a pro rata basis.
The whole being greater than the sum of the individual parts concept has worked well in other co-operatives and this initiative by Accidents Direct, who do have national reach, must be an option well worth considering for law practices that do not have the budget or expertise to compete with some larger firms or legal services providers.

Listen to podcast with Adam Stocker

If you would like to find out morecontact Adam Stocker

Accidents Direct website

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