When I start ze restaurant Maison Charon, I specify that ze entrance must have ze big glass doors, pas de valeur architecturale… zut alors!… non!…. mais… so my maître d‘ can see ze punters coming in more ways than one.
You English have ze saying… less is more… I take zis to my heart….so in Maison Charon…. we are, how you say…. minimaliste…. minimal decoration, minimal service and ze minimal portions pour la haute gastronomie. You English have been watching too much of ze Masterchef avec Chef Michel Roux, so I am more than happy to, how you say, fart about with your food and construct ze tours absurde on ze plate and smear ze sauce avec merit artistique. Zis allows me to give you less and charge more…. you see?… I am anglophile!
It is also important… pour ze clientele who frequente Maison Charon zat I ensure there is bollocks complète on ze menu, so I hire l’expert en marketing to write ze bollocks complète to describe ze dishes I prepare. Zis is one exception to ze ‘less is more’ rule.. here… more description means we can serve less…..
I give un exemple of how less is a lot more. Zere is a chef in Denmark… Chef Rene Redzepi of Noma…. amusingly ze best restaurant in ze world… mon dieu!…… and he collects ze seaweed, berries, grasses and other delectations du nature, serves zem up on a plate and… Voila!….. ze hyperventilation of ze clientele est superbe!.
I do zis at Maison Charon..only se ozzer day. I send a sous chef to Wandsworth Roundabout and Hyde Park avec a book on foraging and say I want grass, berries, anything edible….. I get anuzzer sous chef to go to B&Q to buy some Welsh slate roof tiles et Voila!…. ze Cuisine naturelle a La Suède. I wanted to put ze description a La Pseuede… mais…. maître d‘ he says to me…. “Chef Charon… you have eighteen Michelin stars to your name…. even though you give them to yourself… this is a step too far….. to mock ze punter is Le Sport… to ridicule ze punter is not good business.” So… with free ingredients from Wandsworth Roundabout, a few absurd smears of sauces, berries arranged at each corner of ze welsh slate from B& Q and much pantomime from maître d‘… we serve three tiles of grass, and edible leaves and berries and charge £38.50 per portion…. who needs an amuse-bouche when one can do zat?!
Ze best part?…. when I come from le cuisine...to le salon de la gastronomie….avec mon chapeau de chef on my head to take ze adulation of ze punters…. and tell zem how much they have enjoyed l’experience du Maison Charon.….. and tell zem we take ze AMEX. Aussi… I try very hard not to drop my fake accent français
I wish you all a Joyeux Noël
Chef Charon