I am always happy to promote anything which may help or be of value to lawyers.
Bar Marketing, run by Catherine Bailey, has news of a new initiative which may be of interest to members of the Bar
Today saw the launch of a UK marketing consultancy specifically for barrister chambers. Bar Marketing Limited, led by Catherine Bailey, former Head of Marketing for IRIS Legal concentrate its skills on helping members of The Bar to compete in an ever changing and increasingly competitive market.
Bar Marketing offers a variety of strategic and operational chambers marketing services, including formulation of strategies, planning and multi-channel execution.
“Our expertise covers all aspects of chambers marketing strategy and operational marketing from the creation of marketing business plans and budgets, branding and communications through to value building which will resonate with chambers’ clients and prospects” comments Catherine Bailey “Operationally we can help sets with new business generation, client retention, press, PR and events, webinars, social media and the web. Because we’ve been in the industry for the last 10 years working closely with chambers, we have the depth of understanding of the way chambers work along with the technical expertise to really help them grow and retain their client bases”.
At a time when The Bar is coming under increasing pressure to compete with law firms, enter into ProcureCo’s and re-evaluate how they work generally, chambers need to be considering all the options open to them, including the possibility of outsourcing their marketing (wholly or partially). Outsourcing these time consuming and specialist tasks to organisations like Bar Marketing Limited enables chambers to benefit from years of legal market & legal marketing knowledge and experience without necessarily adding to their headcount.
As part of the launch activities, each clerks room will be sent some Bar Marketing promotional planes and will be asked to build, launch and photograph them. They will be asked to visit the Bar Marketing Facebook page http://www.facebook.com/pages/Bar-Marketing/189918634413592 and upload their photos. For every photo uploaded, Bar Marketing will make a donation to the IBC benevolent fund.